Contents
- 1. Introduction
- 2. Definitions
- 3. Data We Collect
- 4. How We Collect Data
- 5. Data Processing & Legal Basis
- 6. How We Use Your Data
- 7. Data Sharing & Disclosure
- 8. Data Retention
- 9. Cookies & Tracking
- 10. Data Security
- 11. Your Rights
- 12. Minors & Age Verification
- 13. Third-Party Links & Services
- 14. Changes to This Policy
- 15. Contact Us
01 Introduction
This Privacy Policy ("Policy") describes how lv4d ("lv4d", "we", "us", or "our"), the operator of the online gaming platform accessible at https://lv4d.click ("Platform"), collects, processes, stores, and protects the personal data of players, visitors, and registered users ("you", "User", "Player") in connection with your use of the Platform.
lv4d is committed to protecting the privacy and security of all personal information entrusted to us by our players across Malaysia — including players in Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and beyond. This Policy is designed to be transparent, accessible, and consistent with internationally recognised data protection principles.
By accessing or using the Platform, creating an account, or depositing funds, you acknowledge that you have read this Policy and consent to the collection and use of your personal data as described herein. If you do not agree with any part of this Policy, you should discontinue use of the Platform and close your account.
This Policy should be read alongside our Terms & Conditions, which govern the overall relationship between you and lv4d. In the event of any conflict between this Policy and the Terms & Conditions, the Terms & Conditions shall prevail.
02 Definitions
The following terms carry the meanings set out below wherever they appear in this Privacy Policy:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information that identifies or could reasonably identify a living individual, including name, email address, identification number, device identifiers, and financial account details. |
| "Processing" | Any operation performed on personal data, including collection, storage, retrieval, use, disclosure, erasure, or destruction. |
| "Data Controller" | lv4d, as the entity that determines the purposes and means of processing players' personal data. |
| "Data Processor" | A third party that processes personal data on behalf of lv4d pursuant to a written agreement, such as payment gateway providers or KYC verification services. |
| "Consent" | Freely given, specific, informed, and unambiguous indication of a Player's agreement to the processing of their personal data for a stated purpose. |
| "KYC" | Know Your Customer — identity verification processes required for account activation and withdrawal processing, including document and biometric verification. |
| "Cookies" | Small text files placed on a user's device by the Platform for the purpose of session management, analytics, and preference storage. |
03 Data We Collect
lv4d collects personal data across several categories. We collect only what is reasonably necessary for the operation of the Platform, compliance with applicable legal and anti-money-laundering (AML) obligations, and the provision of our gaming services to Malaysian players.
Identity Data
Full legal name, date of birth, nationality, gender, and government-issued identification number (Malaysian MyKad, passport, or equivalent).
Contact Data
Email address, mobile phone number, and residential address (including city and postcode within Malaysia).
Financial Data
Bank account details, e-wallet identifiers (Touch 'n Go, Boost, GrabPay, DuitNow), transaction histories, deposit amounts, and withdrawal requests.
Gameplay Data
Betting history, game session duration, wager amounts, bonus utilisation, win/loss records, and VIP tier progression.
Technical Data
IP address, device type, operating system, browser type and version, screen resolution, and unique device identifiers.
Communication Data
Records of your interactions with our support team via live chat or email, including the content and timestamps of those communications.
Sensitive Data Notice: lv4d may collect a copy of your MyKad, passport, or other government-issued identification document as part of the mandatory KYC process. These documents are treated as sensitive personal data and are subject to enhanced security controls. We do not collect biometric data beyond the photographic image contained in submitted identity documents.
04 How We Collect Data
lv4d collects personal data through the following methods and interactions:
- Account Registration: When you create an lv4d account, you provide identity and contact information directly through the registration form.
- KYC Verification: Document uploads submitted via the account verification portal — typically MyKad or passport images and proof of address documents (e.g., utility bills issued within the past three months at a Malaysian address).
- Deposit and Withdrawal Transactions: Payment details shared when initiating deposits via FPX, DuitNow, Maybank, CIMB, Public Bank, Hong Leong Bank, Touch 'n Go eWallet, Boost, GrabPay, or cryptocurrency channels.
- Platform Interaction: Gameplay activity, betting history, and session data are automatically logged by the Platform as you use it.
- Support Communications: Messages, emails, and live chat transcripts when you contact lv4d's customer support team.
- Cookies and Tracking Technologies: Behavioural and session data collected automatically through cookies and similar technologies when you visit the Platform. See Section 9 for full details.
- Third-Party Verification Services: Where lv4d uses external KYC or AML screening providers, those providers may share identity verification results — but not the underlying document images — with lv4d.
05 Data Processing & Legal Basis
lv4d processes your personal data only where a lawful basis for doing so exists. The primary legal bases on which we rely are as follows:
- Contractual Necessity: Processing required to perform the contract between lv4d and you as a registered Player — including account creation, processing deposits and withdrawals, managing your balance, and providing access to gaming services.
- Legal Obligation: Processing required to comply with applicable legal requirements, including anti-money-laundering (AML) legislation, KYC obligations, and reporting requirements imposed on licensed gaming operators. lv4d is legally obligated to verify player identity before permitting withdrawals.
- Legitimate Interests: Processing carried out to protect the security and integrity of the Platform, prevent fraud and collusion, operate and improve our services, and resolve disputes. Where we rely on legitimate interests, we balance those interests against your rights and will not override them.
- Consent: Where processing is not covered by the bases above — for example, sending you optional promotional communications about new games, bonuses, or seasonal offers — we will rely on your explicit consent, which you may withdraw at any time by contacting [email protected] or adjusting your account preferences.
06 How We Use Your Data
lv4d uses collected personal data for the following specific purposes:
- To create, manage, and maintain your lv4d account, including balance management and transaction history.
- To verify your identity and age (21+ requirement) in accordance with KYC obligations prior to permitting withdrawals.
- To process deposit and withdrawal transactions through your chosen payment method — whether DuitNow, FPX, Touch 'n Go eWallet, Boost, Maybank, CIMB, or cryptocurrency.
- To deliver gaming services, including live casino, sports betting (Liga Super Malaysia, EPL, UFC), 4D lottery, slot games, and other titles available on the Platform.
- To administer bonuses, promotions, VIP tier benefits, and cashback programmes, and to verify that applicable wagering requirements have been met.
- To detect, investigate, and prevent fraud, money laundering, collusion, and other prohibited activities that may compromise the Platform or other Players.
- To provide customer support via live chat and email, including resolving disputes and processing responsible gambling tool requests such as deposit limits and self-exclusion.
- To send transactional communications — including deposit confirmations, withdrawal updates, and security alerts — that are necessary for the operation of your account.
- To send promotional communications about lv4d products, bonuses, and offers, where you have consented to receive such communications.
- To analyse Platform usage patterns and improve the functionality, security, and overall player experience on lv4d.
- To comply with legal and regulatory reporting obligations applicable to online gaming operators.
07 Data Sharing & Disclosure
lv4d does not sell, rent, or trade your personal data to third parties for their own marketing purposes under any circumstances. We may share your data in the following limited circumstances only:
7.1 Service Providers (Data Processors)
We engage third-party service providers who process personal data strictly on our behalf and under our instructions, including: payment gateway providers (for processing MYR deposits and withdrawals via FPX, DuitNow, and e-wallet platforms), KYC and identity verification services, IT infrastructure and cloud hosting providers, and customer support platform operators. All Data Processors are bound by written data processing agreements that prohibit independent use of your data.
7.2 Legal and Regulatory Authorities
lv4d may disclose personal data to law enforcement agencies, regulatory bodies, or courts where required to do so by applicable law, court order, or regulatory directive. This includes mandatory suspicious transaction reporting under AML legislation and responses to lawful information requests.
7.3 Business Transfers
In the event that lv4d undergoes a merger, acquisition, sale of assets, or corporate restructuring, player personal data may be transferred to the successor entity, subject to that entity accepting equivalent data protection obligations. Players will be notified of any such transfer through a notice posted on the Platform.
Cross-Border Transfers: Where personal data is transferred to service providers located outside Malaysia, lv4d takes reasonable steps to ensure that such transfers comply with applicable data protection standards, including through the use of contractual safeguards with receiving parties.
08 Data Retention
lv4d retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our general retention periods are as follows:
- Active Account Data: Retained for the duration of your registered account, plus minimum of five (5) years following permanent account closure, to satisfy AML record-keeping obligations.
- KYC Documentation: Retained for a minimum of five (5) years from the date of verification, or longer if required by applicable regulatory requirements in force at the time of retention review.
- Transaction Records: All deposit, withdrawal, and betting transaction records are retained for a minimum of five (5) years following each transaction date.
- Support Communications: Live chat and email records are retained for a maximum of three (3) years from the date of the communication, unless retention is required for an ongoing dispute or legal proceeding.
- Marketing Consent Records: Records of your marketing consent or opt-out are retained for five (5) years to demonstrate compliance with consent obligations.
Upon expiry of the applicable retention period, personal data is securely destroyed or anonymised in a manner that prevents re-identification.
09 Cookies & Tracking Technologies
lv4d uses cookies and similar tracking technologies (including session tokens, local storage, and browser fingerprinting) to operate and improve the Platform. The categories of cookies we use are set out below:
- Strictly Necessary Cookies: Essential for the Platform to function — including session management, authentication, and security features. These cannot be disabled without breaking Platform functionality.
- Functional Cookies: Allow the Platform to remember your preferences — such as language settings, preferred payment method, and last game played — to provide a more personalised experience.
- Analytical Cookies: Used to collect aggregated information about how Players use the Platform, which pages are visited most frequently, and where errors occur. This data helps us improve Platform performance. Analytical data is not linked to individual identities.
- Marketing Cookies: Only placed where you have consented to receiving personalised promotional content. These cookies track whether you have interacted with a promotional offer. You may withdraw consent at any time by contacting [email protected].
You may control cookie settings through your browser preferences. Disabling cookies other than strictly necessary cookies may affect the functionality and personalisation of your Platform experience but will not prevent access to the Platform entirely.
10 Data Security
lv4d implements technical and organisational security measures proportionate to the risks associated with the personal data we process. These measures include:
- Encryption in Transit: All data transmitted between your browser or device and the lv4d Platform is protected using TLS (Transport Layer Security) encryption, indicated by the HTTPS prefix in the Platform's URL.
- Encryption at Rest: Sensitive personal data, including KYC documents and financial identifiers, is encrypted using AES-256 standards in our storage infrastructure.
- Access Controls: Personal data is accessible only to lv4d personnel and approved Data Processors who have a legitimate operational need. Access is governed by role-based permissions and is audited regularly.
- Penetration Testing: Our infrastructure undergoes periodic independent security assessments to identify and remediate vulnerabilities before they can be exploited.
- Incident Response: lv4d maintains a data breach response protocol. Where a security incident occurs that poses a material risk to your rights, we will notify affected Players as promptly as practicable.
Player Responsibility: You are responsible for maintaining the confidentiality of your lv4d account credentials. lv4d will never ask for your full password via email, live chat, or phone. If you suspect your account has been compromised, contact [email protected] immediately.
11 Your Rights
As a data subject whose personal data is processed by lv4d, you hold the following rights, subject to applicable legal limitations and identity verification requirements:
Right of Access
Request a copy of the personal data lv4d holds about you and information about how it is processed.
Right to Rectification
Request correction of inaccurate or incomplete personal data held your account, such as an outdated address or incorrect name.
Right to Erasure
Request deletion of your personal data where it is no longer necessary for the purpose it was collected, subject to retention obligations under AML law.
Right to Restriction
Request that lv4d temporarily restrict processing of your data while a correction request or objection is being evaluated.
Right to Portability
Request a structured, commonly used, machine-readable copy of personal data you have provided to lv4d, where technically feasible.
Right to Withdraw Consent
Where processing is based on consent (e.g., marketing emails), you may withdraw that consent at any time without affecting processing already completed.
To exercise any of the above rights, submit a written request to [email protected] with the subject line "Data Rights Request" and provide sufficient information to verify your identity. lv4d will acknowledge your request within five (5) business days and provide a substantive response within 30 calendar days.
12 Minors & Age Verification
The lv4d Platform is strictly restricted to persons aged21 years and above. We do not knowingly collect personal data from persons under the age of 21. If lv4d discovers that personal data has been collected from a minor, that data will be immediately deleted and the associated account permanently closed.
As part of our KYC process, all Players are required to submit valid, government-issued photo identification confirming that they meet the minimum age requirement. Age verification is a mandatory prerequisite for withdrawal activation and ongoing platform access.
If you are a parent or guardian and believe that a person under 21 in your care has accessed lv4d and provided personal data, please contact us immediately at [email protected] so that we may investigate and take appropriate remedial action.
13 Third-Party Links & Services
The lv4d Platform may contain references to or integrations with third-party payment providers, including DuitNow, FPX, Touch 'n Go eWallet, Boost, GrabPay, Maybank, CIMB, Public Bank, and Hong Leong Bank. When you use these payment channels, your data is transmitted directly to those providers and processed under their own privacy policies and terms of service.
lv4d is not responsible for the privacy practices of third-party payment providers or any other external services accessed in connection with your use of the Platform. We encourage you to review the privacy policies of these providers before initiating payment transactions.
lv4d does not store your full payment credentials — including bank account login details, card numbers, or e-wallet PINs — on its servers. Payment data is handled directly by the respective payment provider's secure infrastructure.
14 Changes to This Policy
lv4d reserves the right to update or revise this Privacy Policy at any time. Where changes are material — meaning they significantly alter the basis on which we process your personal data, the categories of data we collect, or the third parties with whom we share data — we will provide advance notice through a prominent notice on the Platform and, where practicable, via email to your registered address.
Minor amendments — such as corrections to contact details, clarifications to existing practices, or updates to reflect new payment methods — may be made without specific advance notice. The effective date displayed at the top of this document will be updated whenever any revision is published.
Your continued use of the Platform after publication of any revised Policy constitutes your acceptance of the updated terms. If you do not agree with the revised Policy, you should contact [email protected] to discuss your options, including account closure.
15 Contact Us
For privacy-related enquiries, data rights requests, or concerns about how lv4d handles your personal data, please contact us through the following channels. All privacy enquiries are handled by our dedicated Data Protection team.
This Privacy Policy was last updated on 1 January 2026 and supersedes all prior versions. For related legal documentation, please refer to our Terms & Conditions and Responsible Gambling policy.